Business Sale Basecamp (www.businesssalebasecamp.co.uk), the specialist advisory firm helping business owners prepare for sale or investment, has been acquired by entrepreneur and seasoned business leader Campbell Fraser.
Founded in 2024 by Andrew Morrison, Business Sale Basecamp was established to support business owners and stakeholders in getting “sale ready.” Drawing on his own experience of scaling and successfully exiting AM Bid in 2023, Andrew created a platform to guide others through the often complex process of preparing for a transaction.
Andrew Morrison will remain with the company in a consultancy role while also focusing on his new position as Director of Bids at Stellar Omada, where he brings his extensive expertise in bidding and procurement.
Campbell Fraser approached Andrew in early 2025 following his own successful exit from SoConnect, an IT Managed Service Provider which he founded and grew to a turnover of £6 million and EBITDA of £1 million. The sale of SoConnect to private equity-backed Air IT completed in April 2024, after a well-planned two-year exit strategy during which Campbell transitioned from CEO to Executive Chair to manage the sale process.
The timing of the acquisition aligned well for both parties. As Andrew looked to re-engage more deeply with the bidding sector, Campbell saw an opportunity to apply his firsthand knowledge of scaling and exiting businesses to help others do the same.
Campbell Fraser commented:
“I’m excited to take the reins at Business Sale Basecamp and build on the excellent foundation Andrew has created. With ongoing uncertainty around Business Relief, Inheritance Tax, and Capital Gains Tax, it’s never been more important for business owners to plan their exits strategically rather than opportunistically. We’re also seeing a growing need for well-structured succession planning, particularly in private and family-run businesses. Our mission is to ensure owners are fully prepared and positioned to maximise value when the time comes.”
Andrew Morrison commented :
“Campbell Fraser is the ideal person to take Business Sale Basecamp forward and I look forward to working with him during the transition period. Having now started and sold 2 businesses, I can highly recommend the satisfaction and freedom that comes to business owners who successfully achieve a business sale. In addition to my part-time role as Director of Bids at Stellar Omada, I will now be re-entering the bid world as an external consultant. I am also likely to take on a couple of interesting Non-Executive Director roles in the coming months.”
